Many websites, including ours, use cookies, web beacons, and other similar technologies to enhance the user experience, gather data, and provide customized content. Here's how they work:
Third parties, including platforms like Facebook, use these technologies to collect or receive information from our website and elsewhere on the internet. For instance, when you click on an advertisement or engage with content, these tools allow the advertiser to recognize your device and provide you with a more personalized experience.
These cookies enable the functionality of our website.
Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.
When you use our website, you may also be sent third party cookies.
Our service providers like Google and Facebook may send you cookies. They may use the information they obtain from your use of their cookies:
• to track your browser across multiple websites;
• to build a profile of your web surfing; and
• to target advertisements which may be of particular interest to you.
By clicking any link that redirects you to another site, the respective external website might set cookies on your device. You understand and accept that we don't control the setting of these cookies and we recommend that you check the provider's website for further information.
The information collected by third parties through the technologies mentioned above serves multiple purposes:
In addition, we use Google Analytics to analyse the use of our Platforms. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: https://www.google.com/privacypolicy.html
More specifically, Travelmyth Platforms have implemented following Google Analytics Features: Google Analytics Demographics and Interest Reporting, Remarketing with Google Analytics, Google Display Network Impression Reporting and DoubleClick Platform integrations.
Travelmyth Platforms use the above features to advertise online and to target interest based advertising to their users and visitors. Third parties may show our ads on various websites. Travelmyth and third-party vendors use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together, in order to optimize ads based on someone’s previous visits to Travelmyth Platforms and to improve our website content.
You may prevent your data from being used by Google Analytics, if you wish, by using Google Analytics Opt-out tool: https://tools.google.com/dlpage/gaoptout/
We use the "pixels" from Facebook on our website. This allows user behavior to be tracked and enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. It also allows us to create "Audiences" and "Lookalike audiences" on Facebook to target and re-target ads. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users.
However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook's Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook.
A cookie may also be stored on your device for these purposes.
You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.
Users who prefer not to have their online behavior tracked for the purpose of targeted advertising have options:
You can also delete cookies already stored on your computer. For example:
• in Internet Explorer, you must manually delete cookie files (you can find instructions for doing so at https://support.microsoft.com/kb/278835);
• in Firefox, you can delete cookies by clicking "Tools", "Options", "Privacy" and then "Show Cookies", and then clicking "Remove All Cookies"; and
• in Chrome, you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Delete cookies and other site and plug-in data" before clicking "Clear browsing data".
Again, doing this may have a negative impact on the usability of many websites.
Always remember, while opting out might prevent you from seeing targeted ads, it doesn't mean you'll see fewer ads – they just won't be tailored to your interests.
It's recommended that you take time to understand these practices and make informed decisions about their online privacy. If more detailed information or clarification is required, users should consult individual platforms' or browsers' privacy policies and user guides.
Revised 26 September 2023
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